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Eric Bischoff RIPS into Tony Khan for a perceived LACK of storytelling in AEW

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In the dynamic world of professional wrestling, storytelling is as crucial as the in-ring action. Recently, Eric Bischoff, a WWE Hall of Famer and a seasoned veteran in the wrestling business voiced his concerns over what he perceives as a significant shortfall in the narrative aspect of All Elite Wrestling (AEW), helmed by Tony Khan.

The Essence of Storytelling in Wrestling

Bischoff, on his podcast Strictly Business, expressed his dismay at the repetitive nature of the issue, stating that his critique has remained consistent for over two years:

“There is nothing I can say that I haven’t been saying for two years. There’s nothing new here. It’s the same issue over and over and over and over again. I can’t talk about storytelling any more than I have for the last two years.”

Bischoff’s Perspective on AEW’s Direction

Having been at the helm of WCW during its heyday, Bischoff understands the pressures and the rewards of running a wrestling company.

He transformed WCW from a struggling entity into a powerhouse, which is why his critique carries weight. Bischoff fears that AEW is squandering a unique opportunity due to a lack of compelling storytelling, despite Khan’s financial backing and passion for wrestling.

Concerns Over AEW’s Future

Bischoff’s concerns extend beyond the present, as he fears for AEW’s longevity. He suggests that if AEW fails to renew its television deal and cannot find another home, it could be decades before another wrestling company gets a similar opportunity.

This is not just a critique but a warning from someone who has experienced both the zenith and nadir of a wrestling promotion’s lifecycle.

The Announcement as a Ratings Ploy

Adding to his critique, Bischoff touched upon Khan’s recent announcement regarding ticket sales for AEW All In 2024, which he views as a mere ratings ploy:

“I’m going to go back to some of the stuff that I’ve talked about for the last couple of years. Once the audience decides that they don’t love you anymore, they leave and don’t come back.”

The Importance of Constructive Criticism

It’s important to note that Bischoff’s comments are not meant to bash AEW, but he appears to genuinely be trying to offer constructive criticism.

He seems to acknowledges that his opinions may come off as harsh, but they stem from a place of wanting to see the promotion succeed and not waste potential.


  • Who is Eric Bischoff?
    • Eric Bischoff is a professional wrestling booker, on-screen personality, and former President of WCW.
  • What is AEW?
    • All Elite Wrestling (AEW) is a professional wrestling promotion founded in 2019.
  • What was Tony Khan’s announcement that Bischoff referred to?
    • Tony Khan announced the All In 2024 presale and general public ticket on-sale dates.
  • Why is storytelling important in wrestling?
    • Storytelling is vital in wrestling as it builds emotional investment and context for the matches and rivalries.
  • What is Bischoff’s main criticism of AEW?
    • Bischoff criticizes AEW for what he perceives as a lack of storytelling and narrative depth in their programming.
Jake Skudder
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Jake Skudder
Jake is an SEO-minded Combat Sports, Gaming and Pro Wrestling writer and successful Editor in Chief. He has more than ten years of experience covering mixed martial arts, pro wrestling and gaming across a number of publications, starting at SEScoops in 2012 under the name Jake Jeremy.