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TOP AEW star warns fans about ‘engagement bait’ on X/Twitter

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In the dynamic world of professional wrestling, Samoa Joe, the AEW World Champion, has recently stepped into the spotlight not for his in-ring prowess but for his candid advice to fans.

Amidst the swirling controversy involving Jinder Mahal and HOOK, Joe has issued a stern warning against the pitfalls of ‘engagement bait’ on social media.

AEW News: Understanding Engagement Bait

Engagement bait is a tactic used on social media platforms to provoke reactions. Typically, it involves making controversial or extreme statements to trigger responses, thereby increasing visibility and, potentially, revenue.

Joe’s warning comes in the wake of a heated debate sparked by Tony Khan, AEW’s President, who defended his booking decisions on Twitter.

The Jinder Mahal and HOOK Controversy

The controversy began when Khan responded to a tweet comparing the win-loss records of HOOK, an AEW World Championship contender, and WWE’s Jinder Mahal.

Khan pointed out what he saw as a double standard in fan reactions to both wrestlers’ booking. This response led to a flurry of activity on social media, with many fans and critics engaging in heated debates.

AEW News: Samoa Joe’s Perspective

Samoa Joe, known for his straightforward approach, took to Twitter to address this issue.

He highlighted the formula behind engagement bait: “Hot takes = engagement = Algorithm placement = views = $$.”

Joe cautioned fans that by engaging in these arguments, they are unwittingly becoming part of a cycle that benefits those who initiate such debates for personal gain.

The Impact on Social Media Discourse

The Cagematch ratings for Samoa Joe vs HOOK and Seth Rollins vs Jinder Mahal further fueled discussions online.

However, Joe’s advice serves as a reminder of the need for discernment in online interactions, especially in the emotionally charged world of wrestling fandom.


  • What is engagement bait?
    • Engagement bait is a tactic used to provoke reactions on social media, often through controversial or extreme statements, to increase visibility and revenue.
  • What was the controversy involving Jinder Mahal and HOOK?
    • The controversy involved AEW President Tony Khan’s response to a tweet comparing the win-loss records of HOOK and Jinder Mahal, leading to a debate about booking decisions in wrestling.
  • What advice did Samoa Joe give to fans?
    • Samoa Joe advised fans to avoid engaging with baiters on social media, highlighting that such engagement only serves the interests of those who initiate these debates.
  • Why is Samoa Joe’s advice significant?
    • His advice is significant as it encourages fans to be more discerning in their online interactions and to recognize when they are being manipulated for engagement and profit.
Written by
Jack Anderson