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Tony Khan is HEAVILY INVOLVED in AEW Creative for TOP New Character

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Recently, Tony Khan, the CEO of All Elite Wrestling (AEW), has taken a particularly hands-on approach in shaping the new character of ‘Timeless’ Toni Storm, a rising star on the AEW roster.

Khan’s involvement in the development of Storm’s character was highlighted in the pre-Full Gear 2023 media call. He discussed the upcoming AEW Women’s World Championship match between Hikaru Shida and Toni Storm, seizing the opportunity to delve into the creative process behind Storm’s character transformation.

Khan’s collaborative approach with Storm in this creative venture is a testament to his commitment to the development of his wrestlers’ personas.

Tony Khan and The Making of ‘Timeless’ Toni Storm

The character pivot for Toni Storm, now known as ‘Timeless’, is a result of a joint effort between Khan and Storm.

Khan brought to the table a selection of old Hollywood films, which Storm watched and found inspiration in. This unique approach to character development showcases Khan’s innovative methods in enhancing the storytelling aspect of professional wrestling.

Tony Khan: Praise for Toni Storm’s Dedication

Khan has expressed high praise for Storm’s dedication to embodying her new character. Her ability to fully immerse herself in the ‘Timeless’ persona demonstrates her commitment to her craft and her adaptability as a performer.

This level of dedication is crucial in the world of professional wrestling, where character portrayal can significantly impact a wrestler’s connection with the audience.

The Role of Mariah May and Luther

The storyline involving ‘Timeless’ Toni Storm is further enriched by the inclusion of other AEW talents. Mariah May’s arrival in AEW and her potential involvement in Storm’s storyline was teased by Khan.

Additionally, Luther has been introduced as part of the act, performing as Storm’s ‘butler’, adding another layer to the narrative.

The Future of ‘Timeless’ Toni Storm

As the AEW Women’s World Championship match approaches, the wrestling community eagerly anticipates how the character of ‘Timeless’ Toni Storm will evolve and impact the AEW landscape.

With Khan’s creative input and Storm’s portrayal, this character is poised to become a significant figure in AEW’s storytelling.


  • Who is Tony Khan? Tony Khan is the CEO of All Elite Wrestling (AEW), a professional wrestling promotion.
  • What is the new character of Toni Storm in AEW? Toni Storm’s new character in AEW is known as ‘Timeless’ Toni Storm, a persona developed with significant input from Tony Khan.
  • How did Tony Khan contribute to Toni Storm’s character? Khan collaborated closely with Storm, bringing ideas and inspirations from old Hollywood films to shape the ‘Timeless’ character.
  • What is the significance of Mariah May and Luther in Toni Storm’s storyline? Mariah May’s potential involvement and Luther’s role as Storm’s ‘butler’ add depth and intrigue to the ‘Timeless’ Toni Storm storyline in AEW.
  • What is the reaction to Toni Storm’s new character? Tony Khan has praised Storm’s dedication to fully embracing her new character, indicating a positive reception within the AEW.
Written by
Jake Skudder
Jake is an SEO-minded Combat Sports, Gaming and Pro Wrestling writer and successful Editor in Chief. He has more than ten years of experience covering mixed martial arts, pro wrestling and gaming across a number of publications, starting at SEScoops in 2012 under the name Jake Jeremy.