Former UFC Middleweight Champion Luke Rockhold recently appeared on the BroBible’s ‘Rippin’ It’ podcast. The former division Champion discussed a number of topics during the interview, including his dislike of the way the UFC/Dana White negotiates contracts with fighters.
‘Modeling’s modeling. The only reason I modeled in the first place is because fighting is like a mafia” Luke Rockhold began. “They [UFC] have these very mafioso-type tactics in negotiations. They try to f*ck with you. I’m not having any of it.”
‘If you don’t know your worth, someone will tell you your worth and it’ll be less than your worth” Rockhold continued. “So know your worth, and leverage yourself, too.’
Luke Rockhold on Dana White
‘Once I lost the world title, Dana White came up to me and tried to beat me down mentally” Luke Rockhold stated. “I was like, ’˜F*ck you’ ’“ straight up. I was like, ’˜I’m going to go do my own thing.”
“If you’re going to try and offer me this and that bullsh*t, you know who I am and you know what I did'” Rockhold added.
“That’s the only reason I went out and got a modelling contract” Rockhold stated. “So I could leverage myself. So I went back and within a year I got the fragrance (deal) with Ralph Lauren.”
“Then you’ve got Dana and them calling back to me like, ’˜Hey Luke. What do you want to do?” Rockhold claimed. “Can you fight here? Do you want this amount of money? Do you want that?’ and I’m like, ’˜Yeah, that’s right, motherf*cker!’’
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