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How does WWE decide who wins?

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Professional wrestling, particularly WWE, has always been a blend of athleticism and storytelling.

While the physical prowess of the wrestlers is undeniable, many fans often wonder how the outcomes of the matches are determined.

Let’s delve into the intricacies of how WWE decides its match winners.

Key Takeaways

Key PointDetail
Match PlanningOutcomes are pre-determined by discussions among scriptwriters, management, and sometimes the wrestlers themselves.
Decision FactorsConsiderations include skills and abilities, fan appeal, and storyline progression.
Role of CEOHistorically, Vince McMahon had significant influence. Post-2022, Stephanie McMahon and Triple H play key roles in creative decisions.
Real vs. ScriptedWhile match outcomes are scripted, the athleticism and risks are real. Wrestlers know the outcome but not always how a match will end.
Championship SignificanceChampionship matches are carefully planned for storyline and entertainment value, highlighting wrestler dedication and charisma.
Pushing WrestlersFactors like appearance, charisma, merchandise sales, and backstage politics influence which wrestlers receive a push.
FAQs AddressedConfirms matches are scripted, wrestlers know outcomes in advance, and championships, while scripted, denote success in WWE.

WWE: The Planning Behind the Scenes

In the world of WWE, match outcomes are pre-determined. This means that before the wrestlers even step into the ring, the victor is already decided.

Factors Influencing the Decision

The process of selecting a winner isn’t arbitrary. It involves in-depth discussions between scriptwriters, management, and sometimes even the wrestlers themselves. They consider various factors, such as:

  • Skills and Abilities: A wrestler’s in-ring talent is crucial. Their ability to execute moves flawlessly and engage the audience plays a significant role in the decision-making process.
  • Fan Appeal: The popularity of a wrestler is paramount. The company aims to keep its audience engaged, so a wrestler with a massive fan following has a better chance of emerging victorious.
  • Storyline Considerations: The ongoing narratives and feuds in the company can influence match outcomes. A wrestler’s win or loss can propel a storyline forward, adding layers to the narrative.

WWE: The Role of the CEO

Historically, Vince McMahon, the former CEO and chairman had a significant say in deciding match winners.

However, after step-down in 2022, the responsibility shifted to his daughter, Stephanie McMahon, who co-led WWE with Nick Khan. As of October 2023, it is now reportedly Triple H that is in charge of creative.

While scriptwriters and other stakeholders contribute to the decision-making process, the final call often rests with the CEO.

Real or Scripted?

It’s essential to understand that while the outcomes are scripted, the athleticism and risks involved are very real.

Wrestlers are aware of the match’s outcome as it’s typically written in the WWE scripts. However, the exact manner in which a match concludes might remain a surprise even to the announcers, ensuring genuine reactions and commentary.

The Significance of Championships

Championship matches, like those for the prestigious WWE Championship, are scripted. The creative team meticulously plans the outcomes, ensuring that the storyline and entertainment value remain at the forefront.

Winning the WWE Championship is a testament to a wrestler’s prowess, charisma, and dedication. The title has a rich history, with many legendary wrestlers holding it over the years.

Pushing Wrestlers to the Top

Deciding which wrestlers get a significant push in WWE involves considering several factors:

  • Appearance: A wrestler’s physique can influence their chances of getting a push. Larger-than-life figures are often favoured.
  • Charisma: Engaging the audience through dynamic promos and interactions can lead to more opportunities.
  • Merchandise Sales: Wrestlers who sell a significant amount of merchandise can become valuable assets to WWE.
  • Backstage Politics: Relationships, friendships, or clashes with management can shape a wrestler’s journey within WWE.


  • Are all matches scripted?
    • Most are.
  • Do wrestlers know the match outcome beforehand?
    • Yes, wrestlers are usually aware of the match’s outcome as it’s scripted.
  • Are WWE championships real?
    • While the outcomes are scripted, the championships represent the pinnacle of success in WWE.
  • Who decides the winner in WWE?
    • The decision involves discussions between scriptwriters, management, and the CEO of WWE.
Jake Skudder
Written by
Jake Skudder
Jake is an SEO-minded Combat Sports, Gaming and Pro Wrestling writer and successful Editor in Chief. He has more than ten years of experience covering mixed martial arts, pro wrestling and gaming across a number of publications, starting at SEScoops in 2012 under the name Jake Jeremy.