Nick Khan, WWE’s President, envisions NXT as a third brand on par with RAW and Smackdown. This outlook has led to considerable changes in the presentation and business strategy of NXT, leading to enhanced media rights and the potential for international expansion.
NXT’s Evolving Identity
NXT has undergone significant transformation under Khan’s leadership. Although still considered a developmental territory, NXT’s focus could shift towards presenting it as a third brand on equal footing with RAW and Smackdown.
Read More: WWE wanted to change MASSIVE character earlier this year!
Nick Khan on Media Rights and NXT
To further establish NXT’s brand identity, Khan has been active in renegotiating NXT’s media rights.
This effort aims to boost the brand’s visibility and profitability. His strategic moves have led to an increased value in NXT’s media rights, reflecting the brand’s growing prominence and potential in the wrestling landscape.
International Expansion of NXT
International expansion remains a key element of Khan’s strategy for NXT.
By exploring opportunities for international editions of NXT, such as NXT UK, Khan seeks to broaden the reach of WWE’s third brand.
This expansion not only enhances the NXT brand but also diversifies WWE’s overall portfolio, offering a wider array of content for fans worldwide.
Read More: A former WWE Champion is out of action for this reason!
Nick Khan: Vision for the Future
Speaking to the Hollywood Reporter, Khan discussed the successes of the brand and how it can evolve even further:
‘Initially, NXT was on WWE Network. And then when the pandemic hit, USA/NBCU needed content, we did not miss a week of production. ’¦ So we went with Tuesday nights NXT on USA from 8 to 10 p.m. Eastern time. NXT ratings are also trending up ’¦ so that is going in the right direction.
‘We think NXT has the viability to be its own standalone brand instead of just being a developmental system ’“ a third brand, if you will, where you can see cross-over from our superstars on Raw and SmackDown to NXT while our young talent develops there. Once we get all of that situated, then we will look at other nights of the week to develop new content as well.’
Given the changes and progress NXT has made under Khan’s direction, it is clear that NXT has become a significant part of the WWE universe. As the third brand, NXT holds an essential role in the future of WWE, offering a unique perspective and fresh talent to the world of professional wrestling.
