Seth Rollins, a prominent figure in the WWE universe, has been a key player for the past ten years. Despite his status as one of the company’s top stars, Rollins has not been immune to creative struggles within the organisation.
Currently holding the World Heavyweight Champion title on Raw, Rollins has had his fair share of ups and downs.
The Struggle of Early 2022
In the early part of 2022, Rollins found himself in a challenging position. Despite his status, he felt overlooked and creatively stifled. This period, leading up to his feud with Cody Rhodes post-WrestleMania 38, was a time of great frustration for the superstar.
During a recent appearance on Jimmy Traina’s SI Podcast, Rollins opened up about this challenging period. He described it as the time he was “most angry” with the company’s creative direction.
He stated, “Now over the last decade or so, I’ve been pretty upset in different instances. I would say the beginning of 2022 was the most angry I’ve ever been.”
The Frustration of the WWE Creative Process
Rollins did not delve into the specifics of his grievances but hinted at several instances where he felt the creative process was “b*stardised.”
This dissatisfaction with the creative process left him feeling frustrated and discontented.
He said, “There’s like two-to-three different instances that I’m not gonna get into specifically. [There were] some bastardized versions of what could be good. It leaves you very frustrated with the process and so, I was very frustrated with the process.”
The Turnaround: Feud with Cody Rhodes
The turning point for Rollins came with the arrival of Cody Rhodes and the ensuing storyline leading up to WrestleMania.
This narrative, along with the match itself, provided a much-needed creative outlet for Rollins. He reflected, “Cody Rhodes coming over, us having the story heading into WrestleMania, having the match. So the last month, like March, I was solid, pretty good but everything leading up to that was a very difficult time for me creatively speaking.”
Looking Forward: WWE SummerSlam
Rollins is now set to defend his World Heavyweight Championship against Finn Balor at the upcoming SummerSlam event.
This match represents a new chapter for Rollins, who has emerged from his creative struggles with renewed vigour and determination.