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Vince McMahon: WWE Superstar reveals his creative involvement

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Despite speculation about his potential step back, WWE legend Vince McMahon remains a pivotal figure in the company’s creative direction.

As confirmed by popular wrestler Ricochet, McMahon continues to influence WWE’s creative direction, albeit in a less hands-on manner than in the past’‹.

McMahon, who returned to an executive role in January 2023, is still actively involved in the creative aspect of the shows, although he can no longer delve into the minute details.

Triple H, the current Chief Content Officer, collaborates with McMahon to shape the creative direction of the company, which has seen some changes throughout the year’‹.

Vince McMahon: Remote Involvement

McMahon’s physical presence at WWE shows has been limited since his return. He has only attended a few events but remains actively involved by sending in changes remotely.

A recent example of this was when McMahon reportedly adjusted the opening segment of Monday’s WWE RAW on USA.

This remote involvement underlines McMahon’s continued influence on WWE programming. Despite not being physically present, his decisions still significantly impact the direction of the shows.

Ricochet’s Perspective on McMahon’s Influence

In a recent interview with Joe Baiamonte of Sporf, Ricochet offered valuable insights into McMahon’s continued involvement in WWE creative. “Vince is still involved and Vince is still talked to. He’s still someone that everyone looks to, especially with creative. So he’s got his fingers in everything too,” said Ricochet’‹.

According to Ricochet, McMahon’s involvement is not just limited to show planning. His influence extends to WWE’s overall brand growth strategies for Raw, SmackDown, and NXT.

McMahon, together with Triple H and the entire creative team, is dedicated to bringing out the best in each wrestler, highlighting their strengths to maximize the brand’s popularity’‹.

The Future of WWE Creative

While McMahon’s role has evolved, his influence on WWE creative remains undiminished. His focus on maximizing individual strengths and the brand’s overall growth indicates a promising future for WWE, where the talents’ unique abilities are at the forefront of creative decisions…or at least they SHOULD be.

Ricochet, as one of the talents ‘benefiting’ from this strategy, is set to compete in the men’s Money in the Bank ladder match’‹.

Written by
Jake Skudder
Jake is an SEO-minded Combat Sports, Gaming and Pro Wrestling writer and successful Editor in Chief. He has more than ten years of experience covering mixed martial arts, pro wrestling and gaming across a number of publications, starting at SEScoops in 2012 under the name Jake Jeremy.