WWE RAW, the flagship show of World Wrestling Entertainment, faced a significant dip in its ratings on Monday, September 18th.
Competing against two National Football League (NFL) games, the show recorded its second-lowest viewership in history, highlighting the challenges it faces in the ever-competitive television landscape.
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Historic Low for WWE RAW
The viewership data for the September 18th edition of WWE RAW on the USA Network has been unveiled, and the numbers are concerning for the wrestling giant.
The show attracted a mere 1.331 million viewers, a decline from the 1.353 million viewers it garnered on September 11th. This marks the second-lowest total viewership in the history of the show and the lowest for 2023 thus far.
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Demographic Ratings Also Take a Hit
In terms of the key 18-49 demographic, which is crucial for advertisers, the show managed to score a 0.44 rating. This is a decrease from the previous week’s 0.40 rating.
Alarmingly, this is also the second-lowest demo rating for the year. Such figures underscore the need for WWE to re-evaluate its content strategy, especially when going head-to-head with major sporting events like the NFL.
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WWE RAW: Highlights of the Show
Despite the disappointing numbers, the show did feature some notable moments. Drew McIntyre emerged victorious against Jey Uso in the main event.
The match had an intriguing subplot, with Uso declining The Judgment Day’s invitation to join their faction. The post-match segment saw another twist, with Cody Rhodes coming to Jey’s rescue, adding some drama to the proceedings.
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The Bigger Picture
While one might be tempted to view this as a one-off occurrence, it’s essential to consider the broader context. The television industry is undergoing a transformation, with streaming platforms and on-demand content becoming increasingly popular.
Traditional TV shows, including WWE RAW, need to adapt to this changing landscape and find innovative ways to engage their audience.
Moreover, the NFL, with its massive fan base, poses a significant challenge for any show airing simultaneously. The double-header on September 18th only exacerbated the situation for WWE RAW.
It’s a reminder that scheduling and understanding the competitive landscape are crucial for any television programme’s success.
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