The wrestling world is abuzz with the latest developments in the ongoing ratings battle between WWE NXT and AEW Dynamite.
The competition between these two wrestling giants has been fierce, and recent moves by WWE indicate a strategic push to outperform AEW in a specific demographic.
WWE: Strategy to Outdo AEW
WWE’s NXT has been making waves recently, with a noticeable increase in the presence of main roster stars.
This influx of top-tier talent is a clear indication of WWE’s intent to bolster NXT’s viewership. The goal? To surpass AEW Dynamite’s ratings, particularly in the 18-34 age demographic.
Dave Meltzer recently shed light on this strategy on Wrestling Observer Radio. He highlighted that WWE’s objective isn’t just a one-time victory but a consistent effort to outdo Dynamite in the 18-34 age group.
While they haven’t achieved this feat yet, they came close in a recent week, signalling that their strategy might be working.
The Numbers Game
To understand the gravity of this competition, let’s delve into some numbers. The three most recent episodes of NXT garnered impressive viewership figures: 746,000, 703,000, and 717,000 viewers for the episodes aired on July 18th, July 25th, and August 1st, respectively.
In contrast, AEW Dynamite’s three latest episodes pulled in 953,000 (boosted by the ‘Blood and Guts’ episode), 898,000, and 894,000 viewers. Before the ‘Blood and Guts’ episode, AEW had a consistent run with viewership figures of 809,000, 855,000, and 825,000.
However, it’s essential to note that the 18-34 demographic, which WWE is targeting, is just a subset of the total viewership.
This means NXT could potentially surpass Dynamite in this age group while still lagging in overall viewership.