WWE WrestleMania 39, the pop-culture extravaganza, has set a new record by generating a whopping $215 million for the Los Angeles region.
This figure surpasses the previous record of $206.5 million set by the event in the Dallas/Arlington region last year for WrestleMania 38 in 2022.
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WrestleMania 39: Economic Impact and Attendance
The economic impact of WrestleMania 39 is not just a one-off. Since 2016, WrestleMania has cumulatively generated more than $1.2 billion for the cities that have hosted the event.
This year, the event attracted a capacity crowd of 161,892 fans over two nights at SoFi Stadium, making it the highest-grossing and most-attended event in WWE history.
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Visitor Statistics and Spending
The event’s success is not just about the fans in the stadium. The broader schedule of events throughout the week led to out-of-town visitors staying an average of 4.1 nights in Los Angeles.
More than half of the attendees travelled to Los Angeles from outside of southern California, with 15% of attendees coming from international markets. These visitors had an annual average income of more than $100K, contributing significantly to the local economy.
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