A hype video for Diamond Mine was revealed on last night’s episode of WWE NXT. The footage shows mixed martial arts styled vignettes and has random motivational phrases. “Pressure makes diamonds,” “push beyond,” and “pressure is pleasure” are all mentioned during the video.
Although it is not yet clear who or what the Diamond Mine is referring to, it may well be signalling the arrival of a brand new NXT Superstar.
WWE filed a trademark for Diamond Mine back in December 2020, so they have clearly had plans for the term for at least the last 6 months or so:
Diamond Mine Trademark
IC 041. US 100 101 107. G & S: Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network, providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely, blogs, in the field of sports entertainment.
We’ll update as soon as we know the situation regarding the trademark.
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