The recent episode of AEW Dynamite which aired on June 28, 2023, witnessed a significant decline in viewership, marking the lowest viewership of the year.
The episode averaged 809,000 viewers, a noticeable drop from the previous week’s 902,000 viewers. This marked the lowest viewership since May 3, which had 776,000 viewers, and the prior rating under 800,000 was recorded way back on November 16, 2022’‹.
To put things into perspective, the average viewership of AEW Dynamite over the past ten weeks was 857,000 viewers, indicating a trend of diminishing viewer interest.
Comparatively, a year ago, the viewership was higher, averaging 1,023,000 viewers. The average viewership through 26 weeks this year is 881,000, which is lower than the 26-week average of 958,000 viewers in the previous year’‹ (via WrestleNomics).
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The Key Demo Rating Suffers
In addition to the declining viewership, AEW Dynamite also experienced a dip in the key 18-49 demographic rating, another crucial metric for TV shows.
This episode of Dynamite drew a 0.24 rating in this demographic, the lowest since October 23, 2021, a time when the show was not aired in its usual timeslot’‹.
Interestingly, despite the low rating, the show was still robust enough to rank number 3 among all cable shows and was within a whisker, 0.01 to be precise, of tying for the top spot. This indicates that despite the declining viewership and demographic rating, AEW Dynamite remains a strong contender among cable shows’‹.
The male 18-49 demographic, a subset of the key demographic, also experienced a decline, dropping from 0.48 the previous week to 0.35. This matches the overall key demographic rating’s lowest point since the October 23, 2021, episode’‹.
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Quarter Hour Breakdown
An analysis of the quarter-hour breakdown of the show provides a more detailed understanding of the viewership pattern. According to Wrestlenomics, the show averaged 940,000 viewers in the first quarter-hour. However, there was a steady decline in viewership every quarter until the seventh quarter (Q7), which recorded a low point of 711,000 viewers. The final quarter hour saw a slight rebound, with 720,000 viewers tuning in’‹.
This trend in quarter-hour viewership suggests that although the show managed to attract a significant number of viewers initially, it struggled to maintain this interest throughout the episode. The slight increase in the final quarter-hour could potentially be attributed to last-minute tune-ins or the anticipation built for the show’s climax.
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