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Elon Musk Will Soon ‘Own’ The UFC as Part of Buyout

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Yes, that Elon Musk.

It has been reported that the UFC is being bought out completely by the current major shareholders. According to MMAJunkie, Endeavor, the talent agency that owns 50.1 percent of the UFC, has agreed to buy the remaining shares.

According to reports from an initial Public Offering Filing, Tesla CEO Elon Musk will join Endeavor’s board of directors ahead of the shares buyout.

The UFC has been a major part of Endeavor’s earnings over the past year. This is mainly due to the pandemic, with the UFC being one of the first companies to restart PPV offering and content over 2020.

Elon Musk and the UFC?

According to a report from the New York Post, the UFC amounted to 80 percent of Endeavor’s 2020 profits. The UFC was making around half of Endeavor’s annual profits before the pandemic changed the entertainment and sports industries.

The UFC APEX in Las Vegas, Nevada and shows at ‘Fight Island’ played a massive part in the UFC getting back up running. The lack of crowd for these events did not deter fans on PPV, as it added a new dimension to the offering and gave more insight into corner talks between rounds and coach analysis during the fight proper.

This is something that has hampered pro wrestling over the last year. Without a crowd in attendance, companies such as AEW and WWE struggled to keep the same sort of atmosphere for their content output; this isn’t something that has affected most MMA companies, even beyond the UFC.

Dana White recently revealed that UFC 261 will be taking place in front of a capacity crowd in Jacksonville. This is the first MMA event to take place in front of a capacity crowd in well over a year.

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Jake Skudder
Jake is an SEO-minded Combat Sports, Gaming and Pro Wrestling writer and successful Editor in Chief. He has more than ten years of experience covering mixed martial arts, pro wrestling and gaming across a number of publications, starting at SEScoops in 2012 under the name Jake Jeremy.