WWE SummerSlam has always been one of the most anticipated events in the wrestling calendar. This year, it seems the event has outdone itself by reportedly breaking a significant record. Let’s dive into the details.
SummerSlam has often been dubbed the “WrestleMania of the summer.” This year, it appears that the event has not only lived up to its reputation but has surpassed expectations.
According to the company itself in a new press release, the 2023 iteration of the event is the most-watched and highest-grossing SummerSlam in company history.
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WWE SummerSlam 2023: A Boost in Merchandise Sales
Another noteworthy aspect of this year’s SummerSlam is the surge in merchandise sales. Compared to the previous year, 2021, merchandise sales witnessed a whopping increase of 60 per cent.
This spike suggests that the event’s popularity wasn’t just limited to viewership but also translated into tangible financial gains for WWE.
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The Impact on WWE’s Brand
Such milestones are not just numbers; they have a profound impact on the brand’s image and reputation.
Breaking records, especially in an industry as competitive as professional wrestling, showcases WWE’s ability to consistently deliver viewership numbers right now. It also reinforces WWE’s position as a dominant force in the wrestling world.
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